JetBlue unveils new business class seats aimed at London flights

Jetblue reveals its London business class product.


JetBlue Airways has unveiled new full-flat business seats ahead of its planned launch of flights to London later this year.


Its business-class service, Mint, will now feature 24 individual suites that each consist of a fully enclosed seat and all aisle-accessible via a sliding door.


Created in co-operation with London-based design firm Acumen, the new seat design is part of what JetBlue terms the “first complete redesign” of its Mint premium product.


Passengers who wish to go the extra mile can book a Mint Studio, located in the first row of the plane.


The Mint Studio, which each aircraft will only have two of, has the largest lie-flat bed of any U.S. carrier, plus a 22-inch tilting seatback screen and a side table with a guest seat.


According to Joanna Geraghty, President & COO of JetBlue, the airline is planning on making transatlantic flights “less stuffy and more affordable.”


“London is the largest underserved market out of NY and Bostonβ€”we feel we can disrupt with a far better product,” she said.


Last month, the carrier complained to the US Department of Transportation that the UK government is protecting airlines that have slots at Heathrow and Gatwick airports which are not being used.


Despite this obstacle, JetBlue chief executive Robin Hayes has said the airline has a “path” to begin operations at “more than one” London airport.


JetBlue’s new Airbus A321LR, a long-range, single-aisle twin-jet, will make the transatlantic flights.