Emirates unbundles business class fares.
You’ve heard of Basic Economy. Emirates is the first major carrier to provide Basic Business.
The Dubai-based airline has rolled out a new business class ‘special’ fare, where some of the perks of business travel are removed, supposedly in exchange for a lower price.
The new fare does not provide chauffeur transfers, lounge access, or points upgrades to first.
Passengers are able to select their seats only 48-hours prior to their flight.
Some readers, however, have reported that ‘special’ tickets listed on the Emirates website are the same price as the old saver option.
An Emirates spokesperson for the carrier told Business Traveller: “After carefully reviewing the evolving travel preferences of our valued customers, Emirates will introduce a new ‘Special’ fare for business class, thereby expanding our existing fare options (Saver, Flex and Flex Plus) with even more choice and flexibility depending on their travel requirements.
“Our business class special fares will be offered on certain routes based on seasonal trends in travel demand.
“Passengers booked on a Special fare will continue to enjoy our award-winning services and products on board, a generous baggage allowance of up to 40kg and priority boarding at their convenience.”
In the past year, unbundled economy fares have proven very popular with major carriers around the world.
The new travel class was introduced so major airlines could compete more effectively with ultra-low-cost carriers.
It’s currently unclear if other airlines plan on following Emirates’ lead on the basic business idea.
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