Bonza crew to wear shorts, t-shirts and trainers.
Australian startup Bonza has thrown out the rule book on flight attendant uniforms, opting for a more contemporary approach which sees its male crew wear shorts.
The “wear it your way” range allows Bonza flight attendants, called “Legends”, to let their individual personalities shine with various “mix and match” options.
On Thursday night, the low-cost carrier took to the purple runway at the LifeFlight Hangar at Sunshine Coast Airport to launch its inaugural look.
The range comes in a colour palette of white, black and a grey-lilac, with the carrier’s logo – a lower case ‘b’ that resembles a thumbs up – adding embellishment to each item.
“Our brief was clear,” Carly Povey, chief commercial officer at Bonza, said of the uniform design.
“Create a uniform that Bonza [flight attendants] will wear with pride. We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group.”
Povey said there would be no “grooming guide”, so staff would be able to style various looks depending on where they were travelling to, their mood on the day and personalities.
“If you’re non-binary, pregnant, work in the office or onboard, we have options for you. Bonza is for the many not the few, and that’s what you’ll see with our first-ever uniforms,” she said.
In a break in tradition, pilots will not be provided with a hat.
Bonza launches this year, focusing on Australian domestic routes.
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